Tim Tebow Montage Movie with Highlighs, Tebowing, ESPN Hating & Elway Reluctantly Cheering

Tim Tebow Montage video includes ESPN & NFL Network commentators hating on Tim Tebow when Denver Broncos fans were demanding that he play over Kyle Orton, the popularity of Tim Tebow and the Tebow Fever that took the country by storm, the Tebowing Craze including Detriot Lions player Tebowing after making a sack and Tebow Highlights that followed including his miracle TD run at the end of the game against the New York Jets for the win.

Other people making appearances in this montage are Stephen A. Smith, Rex Ryan & John Elway reluctantly cheering as Tebow ran half the field to score a TD as time expired to win.

Landing Page Optimization Video from seoMoz (Moz) Whiteboard Fridays

Check out this short very informative video (only 5 minutes) from seoMoz (now Moz) Whiteboard Fridays video series on Landing Page Optimization. The video is great. It's easy to understand, does not get too technical and should be a must watch for anyone new to the world of web marketing, especially paid search and display/banner advertising:

The video has 5 must-do suggestions for anyone creating a landing page:

1. Consistency – keep landing page consistent with the ad, adwords ad should have the same call to action as the landing page (ex. “affordable blue widgets” PPC ad should go to a landing page with the heading “affordable blue widgets”).
2. Testimonials – place testimonial next to corresponding action, this increases CTR greatly.
3. 2nd Person Language – use second person, supportive language for inclusion
• “we invite you to…..”
• “you deserve to have…..”
• “your website…..”
• Avoid corporate speak
• Don’t use “I…..”
• Sounds like person is telling you to do something
4. Limit navigation from page to call to action
• If talking about tools and need to provide an example of that tool on the page itself, you don’t want to have a link to the tool because you will lose some users
• Use a have a light box
• Use some sort of an overlay that pops up when scrolling over the tool
5. Only way off the page is your call to action (ex. Sign-Up Page)
• More channels you have off the page, the more likely people are to leave the page 

Anatomy of an Optimized Landing Page

Before digging deeper into actionable Landing Page Optimization suggestions, lets review a few things you must consider when developing a Landing Page. An easy way to do this is to look at the 7 Levels of Landing Page Optimization 

If you make sure to clearly plan out all levels of the Landing Page Optimization Pyramid above you will have a much easier job of reaching your optimal conversion rate.

Once you have your plan set it's to start optimizing your Landing Page. One of the oldest and still most important factors of Website Optimization and not just LPO (Landing Page Optimization) is ensuring that your content is above the fold. This means that users do not have to scroll down the page to see what they are looking for. You may think what is the big deal if my call to action is only a half inch further down the page and making this change will ruin the nice pretty design/layout of the page. Well guess what it is a big deal!

Websites with little to any aesthetic appeal but have their content (call-to-action) above the fold still perform much better than a very good looking modern website. In case your website is a little more involved than just a photo, text and a form I figured I would provide an additional image detailing the anatomy of an optimized landing page that mentions the importance of having things above the fold as well as many other important characteristics :

• Company Logo: having your company logo in the upper left hand corner
• Testimonials: making sure to include testimonials (this alone dramatically increases the conversion rate of a landing page)
• Product Image(s): adding an image of the product
• Phone Number: having a phone number (preferably a toll-free number) listed - this helps build trust because a person knows a way to contact you in case there are any issues
• Benefits: include benefits of your product/service
• Form Placement: it is best to have you form within the right hand navigation at the top of the aligned with your body content
•  Privacy Policy: it is best to include a link to your privacy policy (if your company has one) BUT MAKE SURE this link opens a new browser window because you do not want to direct a user off of the landing page unless it's to the call-to-action
• Accreditation's/Associations: if your company belongs to any associations like the Better Business Bureau or anything that helps build trust between you and a visitor it is always good to include these "logos"

If you are in a situation where you are unable to deploy all of these suggestions and wondering which suggestions you should do (what is the most important part of a landing page?), a survey conducted by Marketing Sherpa in 2011 should help. Every year Marketing Sherpa produces benchmark reports on all of the major facets of Marketing with a focus on Internet Marketing. This includes reports on SEO, Paid Search, Display/Banner Ads and of course Landing Pages/LPO. The findings of their 2011 Landing Page Benchmark Survey with regards to the Most Important Parts of a Landing Page is displayed in the following graph:

In addition to the suggestions covered in the video I want to provide some further advice when optimizing a landing page:

Give and Get

• offer added value like a free trial, sample, or a preview of the product or service if possible in exchange for a visitor’s email address or other information

Build Trust

• credibility logos to gain credibility
• testimonials that speak in the voice of the customer
• star ratings from review websites
• social counts from Twitter and Facebook

Directional Cues

• the action needs to be called out
• use cues to direct visitors’ attention to the call to action:  arrows, direction of view, colors

Call to Action

• you need to know what you want the visitor to do on the page
• the visitor needs to know what to do next
• make the call to action big and obvious
• have only one call to action on the page

Maybe you are in a different place and already have your Landing Pages created and want to know what you can do to improve them. First let's look at the current design of your landing pages and what not to do.

 The Top 5 Landing Page Mistakes

1. Bad Headline: needs to match with the message you are sending
2. Using Homepage: do not ever use your homepage as a landing page
3. Disconnect: need to have same wording on your landing page and your ad
4. Poor Design: poor design will ruin a landing page before you have a chance
5. Below the Fold: call-to-action needs to be above the fold

Now that you know what is wrong with your landing page or what not to do when creating a landing page, let's look back at Suggestions for Creating an Optimized Landing Page with these 18 Steps:

18 Steps for Great Landing Page Optimization

1. Know and understand to your audience
2. Create and present clear, simple, and effective value proposition to your visitors
3. Post relevant content and make it actionable
4. Inspire
5. Give your web visitors a challenge
6. Deliver clear and consistent message to your audience
7. Provide transparent and effective “Call to Action“
8. Images, video and text – keep it balanced
9. Create a user friendly and attractive web layout
10. Use emotional triggers when writing a content for your website
11. Remove distractions from your landing page
12. Don’t ask for too much information in an email or newsletter Sign-Up box
13. Earn and build visitor trust
14. Respect your visitor’s privacy
15. Use testimonials
16. Keep your content simple and easy to read
17. Test your landing page components
18. Test your page loading speed and ensure fast loading time

How to Create Optimized Landing Pages Infographic

Much can be learned from looking at the above mentioned suggestions including display ads on your website. It is best to only have one banner/display ad per page if you really want to create conversions. Having more than one call to action (this means more than once banner/display ad) on a page will confuse the user and decrease the CTR (Click Through Rate). As you can see in the image below the percentage of people who actually reach this point in the conversion funnel is already dropping and will drop drastically in the next phase of the conversion funnel so there is desire to confuse the user.

Conversion Funnel

With such a low percentage of people actually placing an item in the shopping cart (only 30%) a 50% decrease from the previous stage in the conversion funnel (Visit Shopping Area at 60%) it is clear why Landing Page Optimization is so important. This is reflected in the increase of the number of people performing Landing Page Optmization duties in house. As you can see in the chart below the number of people responsible for Landing Page Optimization has double in only 2 years, from 1.6 in 2009 to 3.2 in 2011. It appears that most companies are now hiring someone who's primary focus is Landing Page Optimization, in 2009 there was less than one employee per company in-house performing LPO and this number has also more than doubled in only 2 years with an average of 1.56 employees/company devoted to Landing Page Optimization and related tasks.

Number of In-House Employees Performing Landing Page Optimization

While not the intent of this post I was able to find an infographic that summarizes everything mentioned above on Landing Page Optimization including some additional information like what type of page (shopping cart/subscription process, payment page, home page & product/solution or other offer page)  is easiest to optimize, the ROI of Landing Page Optimization for B2B & B2C and much, much more:

Landing Page Optimization By The Numbers Infographic

Old SEO vs New SEO Infographic (Post Panda & Pengiun Updates in Google)

I agree with this Infographic but obv there are many other things that comprise SEO but agree & like the notion that SEO's now should also be a webmaster, etc. 

That said, there still is only +/-15-20 things that really affect the search ranking algorithm (SEO) of a website.

Great Free Picture(s) Website with Website & PowerPoint Templates & many more

By Doug Nyren

Hope your having a nice relaxing weekend. I just came across a website with hundreds of website templates. I thought looking at these different templates (colors, layout, etc.) might help with developing a design (colors, layout, etc.) for the website redesign. 

     Two of the many website templates

gfx9.com/cat/templates 

The website also has a large index of very nice PowerPoint Slide Templates that might be useful as well. There are well over 30 different categories to choose from when looking at the PowerPoint Templates:

    Some of the many PowerPoint Templates

Visit their large index of PowerPoint Templates

at http://gfx9.com/cat/ppt-template

Mike Tyson Mysteries, New Cartoon on Adult Swim

By Doug Nyren

Mike Tyson is getting his own cartoon on Adult Swim called "Mike Tyson's Mysteries". On the show he has a magical tattoo on his face and a pigeon as a sidekick, you couldn't make this type of thing up.

A brief synopsis of the cartoon is pasted below:

MIKE TYSON MYSTERIES – In the new animated comedy series Mike Tyson Mysteries, Mike Tyson is taking the fight from the boxing ring to the streets… by solving mysteries! Armed with a magical tattoo on his face and a trusty associate by his side — a talking pigeon — if you have a problem that needs solving, Iron Mike is in your corner. The series incorporates live-action appearances featuring Mighty Mike himself, and the gloves come off as the former heavyweight champ and his fowl-mouthed partner gear up for weekly adventures as they put unsolved mysteries — like how to defeat a super computer at chess or why a famous author/werewolf can’t finish his novel — down for the count. Animated quarter-hour from Warner Bros Animation.

I don't think it gets much better than this

   

 Read more: http://bit.ly/14DrGvB

Best Uniforms in Baseball

By Doug Nyren

Apparently ESPN did a tournament for the best uniforms in baseball & #RedSox were a 6 seed but made it to elite 8 only to lose to the #Yankees, its #Cardinals vs #Orioles in finals

The entire bracket is pictured below while I do like the Orioles hats I don't know about them having the best uniform. As much as I hate to admit the Yankees should have been the winner they have the most iconic uniform in all of sports if you say pinstripes everyone knows what team you are referring to and that's just a style no one was the greys when referring to St Lious Cardinals 

Prudential Building for the Bruins Game

PrudentialBuilding in boston will be set tonight 4 the opening game of the #bruins #nhl #playoffhockey tonight. 

I'm definitively not a fan of the Rangers I mean they are a New York team. Luckily while in ''Cuse I wasn't a hockey fan so I didnt suffer watching another pair of horrible teams from Buffalo and New York.

That said I'm going with the B's in 7, they will win games 1, 4, 6 & 7. Time will tell but you heard it hear first please comment by our predictions and share them on social media websites, thanks!

Will Google Penalize You For Cross-Linking b/w Domains?

Does Google really have this much power? People now fell the need to check with Google before creating links on their own website. Unfortunately you do need to play by the rules of #Google but I've always found success in creating for user first Then #search engines and have not had a problem......#seo #webmasters #mattcutts #dnyren #linking #backlinks #websitedesign


http://www.webpronews.com/google-has-people-scared-to-link-to-their-own-content-2013-04